''Meet the founder: Protix’s Kees Aarts on insect ag..."You can’t come in with a Silicon Valley playbook and outcompete a legacy industry in 3 years"

In an era where innovation drives change, Kees sheds light on the essence of sustainable growth. He emphasizes that success isn't just about acquiring funds or following a Silicon Valley playbook. Instead, it's about becoming a valued partner within the ecosystem, fostering relationships, and consistently delivering results.

👉 It’s about building assets that need to continuously perform for 10-20 years, where quality and constant improvement cycles are more important than quick fixes. We might not have raised the most capital in this space, but I would argue that we have delivered by far the most capacity, revenue, IP, organizational performance and financial performance [relative to the amount of capital spent].